Visual Branding Agency: 
Creating A Brand That Evokes Emotion

Visual branding includes various design elements such as materials, shapes, colors, fonts, and functionality. However, the point to note here is that visual branding is not the same as branding.

Branding consists of the complete suite of branding components that a company needs, such as user profiles, videos, brand awareness, social media posts, content strategies, and logos. It's almost literally everything your brand needs before it steps into the battlefield.

However, visual branding includes the components that communicate to your audience visually.

The ultimate goal of having a visual identity is to evoke an emotional connection between the audience and the brand. This is done through the colors, fonts, and shapes used in the company's website, logo design, and business cards.

Your visual branding serves various purposes. However, there are two essential goals to aim for:

1. To convey your brand personality and evoke a sense of emotion in your audience. We are humans, and as humans we tend to connect with powerful emotions rather than just a random color or brand as a whole.

2. Your visual identity helps the audience learn about your brand and its messaging. The audience uses graphic elements to understand:

  • Why should they pay attention to you?
  • What makes your brand unique?
  • What are you trying to communicate?

Remarkable visual branding creates an emotional and memorable experience for the audience. And, if it makes a connection, it will generate trust, create more sales, and retain your customers.

Visual branding is one of the best things you can do for your business. It unites these crucial pieces of your brand story and creates a wholesome experience for your audience.

All this is cool, but still, why exactly is it beneficial for your business?

Take a quick search online, and you’ll notice there are no shortage of businesses whose ideas are doomed just because of the absence of a proper marketing strategy that portrays the brand suitably.

This is a pity if only because the world we live in is a world where billions of potential customers are just a click away.

But to win them, you need to pay attention to how you first present your brand.

If you cannot capture their attention in the first few seconds, then it is not easy to quickly attract the same set of buyers the second time.

Visual branding is a great way to speak to your customers, and these brands have proved it.

Headspace is a meditation app that has a brand that features delightful and calming colors. It creates a sense of homeliness and a feeling that everything is alright.

Even the illustration on their website depicts that life is okay and doesn't have to be serious.

If you pay attention to their Instagram handle, they have these beautiful quotes with colors that evoke a feeling of ease.

Airbnb's messaging is about living a joyful and active life. Its branding shows that. With its copy that says not sure where to go? Perfect, it completely justifies its messaging and aim. They encourage people to get out of their homes and see the world with Airbnb.

Their Instagram page is filled with images of their happy customers. It certainly creates the vibe and also builds trust.

GoPinas is a Philippine travel service that makes booking trips, managing tours easy and convenient for local travelers. We helped the company in its early stages, creating its logo and brand identity.

We started by setting up a meeting with the client and assessing their current brand palettes. Further, we discussed the essence and goals of the company.

The idea of a checklist was a recurring theme in our conversations – ticking off boxes when organizing travel belongings, itemizing a to-do list when heading to destinations, and the like.

This fed into the core idea of a logo that represented not just travel but the detail that goes into traveling – ticking off all the right boxes when it comes to venturing outdoors. After presenting a few studies, the client quickly decided on a logo which was then used on the GoPinas website and relevant marketing materials.

Brevo is a visual branding agency that helps brands create an impact with visual designs that communicate with the audience without actually talking.

We have helped numerous brands refine their messaging and reflect upon your strategy.

The first step in creating a visual brand identity is to have a meeting with you, which helps us understand the goals and personality of your brand, as well as the correct type of images to create for a mood board.

Then we move to creating your logo, tagline, and messaging. This is a long process, indeed, but an effective one that has proven to help us better understand your requirements and brand's essence.