The words a business uses need to be well-crafted to mix with marketing strategies and the right tone of voice. It's not like you need an identity just to sell to your consumers but also to attract the top talent for your business. And due to this, you need a voice, tone, style guide, and messaging
As per Crowdspring, 78% of consumers value and trust brands that come up with custom content rather than generic content
. Custom content is something that's true to your brand
and sets you apart from your competitors. That different style of your brand is the verbal brand identity.
If you continue using a templated form of your messaging, then with more companies transitioning online in your industry, it's likely that your brand will lose its voice! And eventually, you'll be putting up a fight to get heard in a crowd filled with competitors.
So if verbal identity is all about defining the right set of words, tone, and messaging, where should you use it?
Once you get a hold on defining you're messaging and tone of voice, you can use them as your master tools to create: