Since all social media platforms provide an extensive but intangible web of engagement, the exact metrics to measure ROI can be difficult to measure. This is why it is important to start off early by understanding the analytics platforms offered by social media marketing.
Analytics will reveal just how well social media content piques interest, starts conversations, and creates high intent leads that result in sales.
Strategizing a plan that lists KPIs of social media campaigns in advance can enhance consistency, clarity, and creativity for your advertising while generating measurable insights on engagement and conversions.
Here is a 3-step process that allows your real estate brand to strategize for social media in a way that effectively tacks your output vs your input.