URC wanted an annual report that featured a thoughtful title, visually compelling cover, data visualization, and a format that read more like a heartfelt letter rather than a traditional report. The cover had to communicate how URC was bridging its old and proven heritage to a new and promising future. It also had to include a tribute to its founder John Gokongwei who recently passed away. They needed a new perspective and brought us onboard to overhaul their traditional report and give it something akin to a brand refresh.

After conducting some initial discovery meetings with URC’s investor relations team, we learned of the company’s steep history and how it was trying to grow under a framework that respected past achievements while being progressive and open to new initiatives. We developed the title, theme, and proofed all copy. We created the report in a print-ready format (so it could be distributed as a PDF) while we concurrently developed the website including wireframes and a user friendly UI/UX, all built using HTML5 and successfully integrated it into URC’s existing CMS.

All graphics and vector assets used in the PDF were adapted for online use. The result was a smooth browsing experience for busy, on the go executives who could also download the PDF and read in a more traditional format, if they wished.