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Toys"R"Us Summer Campaign 2018

Project Overview

Toys“R”Us is a leading toy retailer in the Philippines. Since opening its first store in 2006, it has grown to over 41 toy stores and 52 Toy Box sections in Robinsons Department stores. Every summer, Toys”R”Us releases its much-awaited summer toy catalog filled with a brand new lineup of toys poised to make several children smile.

What We Did

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180 Vector Posts
Animated Videos
Live Action Video
Statics & Carousels


Toys“R”Us understands the importance of summer, especially as it marks the end of the school year. As thousands of kids bid goodbye to homework and school, they look forward to a summer that is filled to the brim with fun. Given this, Toys“R”Us needed a social media campaign that showcased their summer products - from inflatable swimming pools to outdoor toys - for parents to consider as they put together the best summer ever for their children.

Process & Results

All children dream of summer vacation. We created a digital campaign that posited Toys“R”Us as the key to an unforgettable summer break. Anchored on the message “Best Summer Dream,” our campaign highlighted just how much laughter and enjoyment Toys“R”Us can bring to a child’s dream summer.

We showcased Toys“R”Us’ wide selection of toy offerings with bright colors and dynamic illustrations - from board games to toys for the outdoors. We also made it a point to highlight hot toys of the moment, like with a video of toy influencers unboxing Kinetic Sand.

The result was a fun-tastic digital extension of Toys“R”Us’ summer catalog that made kids want to drag their parents to their nearest TRU branch. Thanks to the strength of this campaign, Toys“R”Us became a valued client and awarded us four more campaigns over the year.

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