Robinsons Retail: Annual Report 2018

A fun new take on the Annual Report, presented with a digital spin

Robinson’s Retail wanted an Annual Report that was different from the average AR. They particularly wanted something digital, in light of rising print costs and heavy paper use. Bold use of color, photography, and hand-drawn typography became the name of the game, reflecting the playful dynamism of RR’s varied products, shops, and franchises. We designed a print-ready layout but also developed a microsite that became the primary public version of this Annual Report


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