Phoenix Petroleum Website

A compelling new website and public touchpoint for the surging Philippine oil company.



The Challenge

Phoenix Petroleum is one of the quickest growing independent oil companies in the Philippines, a challenger to energy titans Shell, Caltex, and Petron. Its website, however, left much to be desired with its outdated design, poor user experience, and quaint content management system. The company needed a robust online presence that reflected their status as a leader in the independent oil industry.

Our Solution

We redesigned the entire site, establishing clear information architecture, strong UI/UX design, and a content management system that could support the ever-growing website. We also created and embedded two microsites, one for the Phoenix Fuelmasters professional basketball team, the other for their nascent brand Phoenix Super LPG. We implemented a complete end to end solution (front-end & back-end)

All In All

The website was a significant brand upgrade for Phoenix Petroleum and made a positive splash when launched to the public. It went on to win the prestigious 2018 Golden Stevie Award for Best Energy Website, in London, UK later that year.



Interested to work with us? Quick, drop us a line at
[email protected]! 

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