Edustria Senior High School is an up-and-coming school in the province of Batangas, Philippines focused on providing dynamic, modern and world-class education with access to unique career opportunities. It wanted to enhance their social media presence and push enrollment with compelling posts.
Edustria is a new school and still building its brand in the area. It needed to gain more traction with the market by communicating its unique value proposition, as well as win over residents who were still grappling with the recent volcano eruption and the Covid-19 outbreak. Brevo was tasked with creating and managing informative posts that assured viewers of Edustria’s stellar background, its understanding of these difficult times, and called parents to enroll their children.
We wanted to articulate the best qualities of Edustria by giving their social media pages an impressive makeover. We began by studying the school closely, having several meetings with their team and stakeholders to better grasp Edustria’s background and offerings.
We took a close look at the Batangas market and competitor schools in the area, taking note of consumer behavior both on- and offline.
Using our research and data mining, we came up with a strategy, calendar, and content buckets. We focused on building awareness and strengthening the brand, highlighting the fact that Edustria brings the best of FEU and T.I.P. to Batangas. Eventually, we transitioned to creating posts that called parents and students alike to choose Edustria.
Through online targeting and a variety of high-performance content (GIFs, animated video, carousels and statics), we were able to generate more likes, clicks and inquiries for this dynamic, fledgling school.
