Tourism hasn’t been the same since 2020, and luxury hotel and property brands in particular have been pressed to adapt to new narratives emerging in the world of post-pandemic travel, making the use of a luxury hotel marketing agency more important than ever.
In particular, a luxury hotel marketing agency can teach luxury hotel brands and property developers how to market their brands in today’s new tourism context, deploying updated customer engagement strategies for your website, social media accounts, and overall brand messaging. This shift in thinking has become necessary.
The pandemic spelt disaster for a lot of industries, but the hospitality industry was one of the worst-hit. A survey by McKinsey
showed occupancy rates dropping below 15% for luxury hotels, and there are a variety of reasons why this has happened.
Understanding these underlying changes in luxury tourism guest behavior is important as we learn to better market to new expectations. Here are some of the biggest changes that luxury hotels and developers must now consider: