As a business, you might feel that a logo is just a combination of your brand name and the right colors. But you cannot throw colors and text on a blank canvas and expect it to be a masterpiece.
The same goes with your logo. Your company’s logo design will have to take into consideration a variety of environments where it will live.
Logos must be adaptable to be placed across all channels of your business, including printed documents, contracts, social media, websites, business cards, labels, and product packaging, to name a few.
Adaptable logo design will also take into consideration the digital platforms and devices being used. Across the online landscape, different formats and sizing will need to be used, depending on the platform. Adaptable logos are thus consistent and recognizable in spite of these variations.
This is where great design techniques will help your audience to get a visual taste of the brand, no matter where they interact with it.
At Brevo, we design adaptable logos that maintain your brand identity while making it easy for your audience to recall them.