As a business, you might feel that a logo is just a combination of your brand name and the right colors. But you cannot throw colors and text on a blank canvas and expect it to be a masterpiece.

The same goes with your logo. Your company’s logo design will have to take into consideration a variety of environments where it will live. Logos must be adaptable to be placed across all channels of your business, including printed documents, contracts, social media, websites, business cards, labels, and product packaging, to name a few.

Adaptable logo design will also take into consideration the digital platforms and devices being used. Across the online landscape, different formats and sizing will need to be used, depending on the platform.

Adaptable logos are thus consistent and recognizable in spite of these variations. This is where great design techniques will help your audience to get a visual taste of the brand, no matter where they interact with it.

At Brevo, we design adaptable logos that maintain your brand identity while making it easy for your audience to recall them.

Logos are the anchor of building your brand identity, and in this way a logo will also serve as an anchor for other branding activities, such as deciding the colors of your website and other business collaterals.

Once you have a logo that is different from your competitors and portrays the unique values of your brand, other marketing activities such as deciding a theme for your social media or advertisements will be anchored down by your brand logo choices.

This is why it's critical to get a logo design right the first time. Logo design work will directly impact numerous other brand and business activities down the line.

It is impossible for anyone to create a logo for your brand without taking time to interact directly with your business.

Understanding your brand, its values, and vision statement helps us tell a story without even speaking a word.

Amazon’s logo is the best example of this. The arrow signifies the humble and smiling nature of the company, and also communicates visually how Amazon connects its customers form A to Z.

The procedure of ideating a logo starts way before you even draw a single line. The essence and tone of your brand goes beyond your brand’s personality. So if you haven’t thought about your brand’s message, you should do it now and start it with your target customers in mind.

We host a workshop with our clients so that we both can brainstorm and extract essential information. A workshop is a two-way process, so we will be asking you many questions that will force you to think deeper about your brand, its ethics, and values.

After gathering your responses, we set off to create a mood board that aligns with your brand and its vibe.

In essence, a mood board is a compilation of multiple images that depict emotions and images of your brand. This helps you to focus on how you want your audience to feel about your brand.

Colors say a lot about your brand, and with the right blend of colors, you can evoke the right emotions.

Every color you choose has an emotion or feeling attached to it, and you can understand that by learning about color psychology. Indeed, about 62% to 90% of decisions about products can be made just on the basis of colors.

Color psychology is about how human behaviors change with colors. If we talk about colors from the branding and marketing perspective, it is how a consumer acts by visualizing the colors of any brand.

After completing everything, the Brevo logo design team will showcase a few mockups and application scenarios, whereby we demonstrate how your logo will live and appear in different environments and on different scales.

A wordmark is the simplest way to start creating a brand’s logo. It includes your brand’s name in typography. It is a great choice for new brands because it helps you spread the word among your audience.

But pay attention if you have a long brand name, then it might be tough for your audience to read and remember.

The letter mark or a monogram logo is another text-based option for creating a brand logo. This is based on the initials of the company and not the entire name.

If you have a long name, then a letter mark is the ideal choice for your brand as it can be pronounced easily.

A brandmark logo doesn’t have text at all. It is all about a symbol, icon, or image that represents the true nature and motive of the brand.

For example, the Twitter bird or the Nike swoosh. The brain is more responsive to images, and this is a good logo design choice for building relationships with your audience.

An emblem includes both symbols and text, and the text is within the symbol. An emblem is the perfect choice if you desire to build authority with your logo.