We all know the importance of ecommerce and social media channels nowadays, and businesses in every sector are investing heavily in their digital presence
However, many firms are struggling to keep up, let alone stand out, as they vie for the attention of a new ‘Gen Z’ of young adults. According to IBM research
, Gen Z’ers (or Zoomers) spend 74% of their free time online
, with two-thirds using more than one device at once. Yet far from mindlessly staring at their screens, they tend to be ‘informed consumers
’ in that they research and weigh up options before making a purchase and are much less attached to specific brands than their elders.
Food and drink marketers need to tap into novel ways to capture the attention and convert this hard-to-please demographic, as they make up the majority of their customer base. Visuals like statics, animated videos and GIFs are all vital parts of a marketing team’s arsenal as they seek to bridge the digital gap
with this new generation.