Charity and Nonprofit Animation: Quality, Incisive Video Content That Doesn’t Break the Bank

For nonprofit firms and NGOs who want to raise awareness of their cause, charity animation videos are one of the most effective tools to convey a vivid and compelling message to their target audience.

Video content is both easily accessible and easy to digest. Direct, informative, and readily available on our smartphones, it can persuade the viewer to take action within seconds, rather than the minutes it takes to read written content.

Put simply, video is among the most absorbing mediums today to get and keep our attention. A Hubspot Survey found that 62% of people consume videos thoroughly, compared to just 25% for longform content.

Nonprofits are often scared away from video content marketing by the sky-high prices that agencies tend to quote. However, they usually do this because of the huge amount of resources they use to come up with a complete overhaul of your marketing strategy.

What sets Brinc apart is that we adapt to the strategy you already have, but recommend the most powerful execution to help you achieve your goals. This means focussing on a quick turnaround, streamlining the creative process to include fewer pairs of hands, but never compromising on quality, character and value.

Just because you have a modest budget doesn’t you don’t mean business.

Standing out in a sea of content is getting more difficult, especially in a digital world where experts have compared our attention spans to those of goldfish.

Nonprofits often get dragged into creating redundant content that’s counterproductive. After spending time, effort and expense, the last thing you want is for it to create a negative impression that can be hard to change.

The best fundraising videos, then, need to make every second count as they compete to attract and keep the attention of their target audience. They need to be relevant to your cause, and make an instant impact on the viewer.

Our team of creatives know how to sell your video to your audience before they start watching. A compelling headline and thumbnail that resonates with viewers is essential, backed up with animated visuals and motion graphics that entertain and educate.

Not having a video content plan in place can make your messaging look incoherent, and your audience picks up on it right away. It also represents a missed opportunity to build your branding if the content is inconsistent.

Video messaging is at its most powerful when it’s part of a clear strategy, designed to lead the customer through a ‘cultivation funnel’, all the way from first engagement through to making a donation and generating loyalty.

A donation video idea might include building a storyline that hooks the viewer from first contact, but it’s also crucial to plan the non-glamorous parts such as choosing the right distribution outlets, the best posting times and adjusting the content according to analytics.

Planning is one of the major challenges that every company has to overcome to reinforce your brand’s credibility and reputation, but it’s not always possible without outside expertise.

Taking your first steps into the world of animated video production is often daunting. It requires knowledge of various skill sets, including storytelling, graphic-heavy video editing, hiring the right voice talent, not to mention the array of design and editing tools needed to make your content reach its full potential.

At Brinc, we cover all the bases. We know what goes into a good, tight script, how to bring it to life with creative animation, and how to maximize its digital performance — right down to the screen size needed for optimal effect.

We condense this top-notch animation prowess into an affordable package for businesses with a modest budget.

Advertising agencies tend to demand reams of time, energy and resources to build a comprehensive strategy, a process which can drain your focus and take you away from other important tasks.

Brinc, however, provides the clarity to hit your marketing objectives in the most optimized manner.

We don’t need blockbuster budgets to get creative.

In fact, that’s the whole point: the goal of creative marketing is to fire up our imagination to come up with something that’s unique and eye-catching, without breaking the bank.

Video content is the ultimate tool for creative marketing thanks to its flexibility. It brings imaginative ideas to life in a way that words can’t by generating visible and memorable content.

At Brinc, we delve deep into your target audience’s psyche to create campaigns that stir emotions and trigger a response.

Social media is the lifeblood of any modern business. According to Smart Insights, half of the global population are regular users, spending an average of two-and-a-half hours a day online.

Users spend much of this time watching short video content. The same research shows that 68% and 50% of users on TikTok and Instagram saying that videos increase the chances of them buying a product or service.

Moreover, the arrival of the metaverse will usher in a new era of the internet in which social media will take on an even greater role. Demand for engaging, immersive video content will continue to rise, as well as opportunities for brands to provide new audio and visual experiences.

Brinc is a gateway to this brave new world.

The best content marketing is all about great storytelling, and what better way to tell a story than with an animated video?

Nonprofit organizations like yours are full of captivating stories that we can bring to life with specialized animation. From simple explainer videos to livestreams, videos are the bedrock to any hard-hitting content marketing campaign.

But rather than create a comprehensive strategy from scratch, we’ll simply incorporate video content into yours in a way that powerfully drives your message home.

At the heart of Brinc’s methodology is an emphasis on visual branding that strikes a chord with customers.

High quality videos go a long way toward establishing your organization’s identity. Businesses now use them to reach customers on a personal level like never before, with smartphones putting them literally in the palm of your target buyer’s hand — and within sight of the people around them.