A common pain point among marketing managers is the effort needed to make exciting original content that stands out from rivals, without breaking the bank.
Many fall into the trap of using ‘cookie-cutter’ animation styles (which they add their own twist to) to save time and money, but this has one huge drawback. Many video templates work on themes, so if you’re a food delivery service, for example, you’ll use the ‘food delivery’ theme which, when put next to a competitor’s video can look very similar.
Custom animation solves this issue by providing you with the tools to get really specific and creative. Whether it’s a multi-layered corporate strategy or a detailed product overview, you get the chance to explain your company’s objectives in a unique style and format that suits your business
Customers, meanwhile, benefit by learning about your product or service in greater detail.
This is because animation is a great vehicle for ‘microlearning
’, a technique which delivers informative content in bite-sized chunks with a focused learning outcome, often using images, characters and storylines.
Both business and customer benefit from this direct and convenient form of personalized content.